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We Are Like That Only
Author: Rama Bijapurkar

Publisher: Penguin Books
ISBN: 9780143065975
Pages: 279
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Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market.