Categories
Go Back
Harvard Business Essentials: Marketer's Toolkit
Author: Harvard Business Essentials

Publisher: Harvard Business School Publishing
ISBN: 9781591392897
Pages: 352
Add to Booklist
Bookmark and Share
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.