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The New Age Of Innovation
Author: C.K.Prahalad & M.S.Krishnan

Publisher: Tata Mcgraw Hill Edu Pvt Ltd
ISBN: 9780070248618
Pages: 288
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From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure-one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future.