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Brand Simple: How The Best Brands Keep It Simple And Suceed
Author: Allen P Adamson

Publisher: Palgrave Macmillan
ISBN: 1-4039-7405-5
Pages: 230
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Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies.