Hodder are boosting Stephen King's backlist with new covers, new author brand lettering and a marketing campaign which directs readers to the right King title for them.

Stephen Edwin King (born September 21, 1947) is an American writer of contemporary horror fiction, science fiction, fantasy literature, and screenplays. More than 350 million copies of King's novels and short story collections have been sold, and many of his stories have been adapted for film, television, and other media. King has written a number of books using the pen name Richard Bachman, and one short story, "The Fifth Quarter", as John Swithen.
In 2003 the National Book Foundation awarded King the Medal for Distinguished Contribution to American Letters.