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Management & Money
The CEO Factory : Management Lessons from Hindustan Unilever
Author : Sudhir Sitapati
Publisher : Juggernaut
Author : Sudhir Sitapati
Publisher : Juggernaut
Description :
Why are there so many CEOs in India who are ex-unilever people? What is the company’s secret manag...
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Puja - 19, confused, energetic, fiery. Her philosophy - Life is complicated and only super achievers...
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They yell and shout, and try to intimidate. They're belligerent, abusive and condescending. They whi...
Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the
Author : Navi Radjou, Jaideep Prabhu Simone Ahuja
Publisher : Random House
Author : Navi Radjou, Jaideep Prabhu Simone Ahuja
Publisher : Random House
Description :
Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions t...
Sales Decoded: 5 Steps to Powerful Selling
Author : MR Amit Sharma (Author), Mrs Lakshmi Sirisha (Contributor)
Publisher : 24by7publishing
Author : MR Amit Sharma (Author), Mrs Lakshmi Sirisha (Contributor)
Publisher : 24by7publishing
Description :
Success in Sales is 'UNLIMITED'. There is a massive opportunity of earning money and rewards but onl...
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The Millennium edition is the most appropriate name to the tenth edition of this world\'s best class...
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to...
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F?@k Knows, is a book that will make readers aware of how small changes in what they follow and what...
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Simon & Schuster Ltd, 1991. Paperback. Estado de conservación: used-good. The Last Five Minutes: Su...
Brand Simple: How The Best Brands Keep It Simple And Suceed
Author : Allen P Adamson
Publisher : Palgrave Macmillan
Author : Allen P Adamson
Publisher : Palgrave Macmillan
Description :
Emphasizing the importance of effective brands in a competitive market, an expert in the field discu...
Brand Warfare: 10 Rules For Building The Killer Brand
Author : David F D Aessandro
Publisher : Mcgraw Hill
Author : David F D Aessandro
Publisher : Mcgraw Hill
Description :
While more than a quarter of its traditional competitors were going out of business, John Hancock, u...
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Make your business stand out from the crowd - look at it through your customers' eyes, understand wh...
Marketing That Works
Author : Leonard M.Lodish, Howard L. Morgan,Shellye Archambeau
Publisher : Wharton School Publishing
Author : Leonard M.Lodish, Howard L. Morgan,Shellye Archambeau
Publisher : Wharton School Publishing
Description :
The principles and insights outlined in this highly engaging book have been invaluable to me in lead...
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Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. Hi...
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"Your customers are only satisfied because their expectations are so low and because no one else is ...
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Marketing has ceased to work today. New products are failing at a disastrous rate. Most advertising ...
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With a new Afterword to the 2002 edition. "No Logo "employs journalistic savvy and personal testamen...
The Manager'S Guide To Distribution Channels
Author : Lainda Gorchels & Edward Marien
Publisher : Mcgraw Hill
Author : Lainda Gorchels & Edward Marien
Publisher : Mcgraw Hill
Description :
Channel management has become one of the most important components of a firm's competitive strategy,...
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Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama...
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From the author of the bestselling You Can Win, comes another fantastic book that is just what YOU w...
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"Since Groundswell was published in April of 2008, two things have happened: The global economy has ...
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" A Step-by-Step Guide
Put the buzz about your business to work for you. This comprehensive, perf...
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Wondering how the most accomplished leaders from around the globe have tackled their toughest challe...
Repositioning: Marketing In An Era Of Competition, Change And Crisis
Author : Jack Trout
Publisher : Mcgraw-hill
Author : Jack Trout
Publisher : Mcgraw-hill
Description :
Book: Repositioning: Marketing In An Era Of Competition, Change And Crisis
rly 30 years after McGra...
Harvard Business Review Case Studies : Marketing Through Minefields
Author : Harvard Business Essentials
Publisher : Harvard Business School Publishing
Author : Harvard Business Essentials
Publisher : Harvard Business School Publishing
Description :
The American people are frustrated with their government-dismayed by a series of high-profile failur...