Go Back
We Are Like That Only
Author: Rama Bijapurkar

Publisher: Penguin Books
ISBN: 9780143065975
Pages: 279
Add to Booklist
Bookmark and Share
Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market.