Go Back
Digital Strategies for Powerful Corporate Communications
Author: Paul A. Argenti

Publisher: McGraw Hill
ISBN: 9780070683372
Pages: 288
Add to Booklist
Bookmark and Share
In a world where corporate reputations are made and broken on social networking sites, and stray online rumors can send a stock plummeting, the speed of adaptation required is fiercer and more unrelenting than ever.

"Digital Strategies for Powerful Corporate Communications" helps you deploy the full range of digital communications platforms available today and effectively manage your relationship with stakeholders--on your terms.