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Built To Last
Author: James Collins & Jerry I Porras

Publisher: Random House
ISBN: 1-8441-3584-5
Pages: 342
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Two management professors read their spirited analysis of why some companies become great and others don't. Using the twin" method of selecting two similar companies and following them through time, they track what each did on the way to success or oblivion. Reading chapters alternately, the authors sound enthusiastic about their book, which in this abridgment is fast-moving. Though their material could be a colossal bore in other hands, you can "see" their eyes twinkle as they debunk myths and share stunning insights. Even their research methods are exciting and yet still have bread-and-butter practicality. The many fascinating historical vignettes make this smartly written business audio as good as it gets in this genre